Ignition Concept
The Engine
Introducing class dominating power and performance
Ignition Concept
The bike
European drag racer and custom bike builder Urs Erbacher took on the challenge of wrapping this motor in a package capable of putting the world-class power to the ground. The concept features an aggressive stand and frames the engine with a castaluminum chassis, performance suspension and brakes with an aggressive Project 156 inspired paint scheme.
Ignition Concept The Bike
  ignition concept highlights  
1 /  Frame

Erbacher examined Victory Motorcycles' existing cruiser line-up and created a concept that would put the new V-Twin engine at the heart of the bike.

2 /  Engine

This has the same base architecture in the prototype engine used in Project 156 - the crank-case, v-angle, rotating bottom-end, transmission and clutch set-up is all the same. The liquid-cooled four-valve engine has double overhead cams with the aim of making class-leading power. Additional details of the engine will be revealed in the months to come.

3 /  Exhaust

Erbacher and his team have handmade twin headers that snake out from the cylinders into a single pipe and then into an Akrapovic® muffler. The idea is to create the shortest exhaust for maximum performance.



4 /  Suspension

The front and rear suspension are adjustable. Marzocchi forks stand proud at the front and Erbacher explains why: "We have used the same forks on our "Erbacher The One" custom bike for the past three years. The forks are really nice to ride with and they absorb a lot on bad streets. With the 50mm extra height in the front it gives you a more lean angle. The good thing is, we can also mount the Brembo® brake on this fork and it brakes like a race bike." 

Erbacher and his team put an Ohlins® shock at the rear between the frame and the swing-arm. 

5 /  Wheels

Erbacher chose 17" wheels made from aluminum. "These are superlight and are the right size for the Metzeler Racetec Interact tires we are using," says Erbacher. "They give the bike a great look.We chose the red color as a nod to the Project 156 bike." 


Rake: 28°

Trail (in/mm): 5.12in/130 mm

Exhaust System: Erbacher handmade headers with an Akrapovic muffler

Front Tire Type: Metzeler Racetec Interact Front Tire Size: 120/70 ZR17 

Front Wheel Type: Alloy

Front Wheel Size: 3.5" x 17" 

Rear Tire Type: Metzeler Racetec Interact Rear Tire Size: 200/55 ZR 17

Rear Wheel Type: Alloy 

Rear Wheel Size: 6.00 x 17

Suspension: Front - Type/Travel 120mm 

Front Fork Tube Diameter: 50mm 

Suspension: Rear - Type/Travel 76mm Brakes/Front Dual discs, Brembo® M4 Monobloc Brakes/Rear Single disc OEM

Headlight: Erbacher

Tail/Brake: Erbacher 

Turn Signals: Erbacher

License Plate Light: Erbacher

Speedometer & Indicator Lights: Motogadget

Ignition Concept
The Build
"Getting full reigns to wrap the new engine in an interesting bike is a real highlight in my career, and from what I can see any production bike utilizing this powertrain will be a fantastic ride." - Urs Erbacher
About Urs Erbacher

Urs Erbacher is synonymous with custom bike building and drag racing throughout Europe. The 54-year-old has been customizing motorcycles to make them faster and better looking since he was 12 years old.


"I have been playing with motorcycles for over 40 years," enthuses Urs. "My brother is seven years older and we used to play around on mopeds that went 30m/hr. I modified them, doubling their speed to 60km/hr and changed their style. Very soon all of my friends wanted the same. I guess this is where it all started."


Erbacher took up drag racing in the 1980s. After wining three FIA European championships in the Top Methanol Funny Car class between 2003 and 2005, he then moved up into the Top Fuel dragster class, winning the FIA European Championships in 2007, 2010 and 2011.


The Swiss custom bike builder and champion drag racer has dedicated his life to seeking out more performance, building strong teams and winning races - as such he is the perfect partner for Victory Motorcycles® to work with in Europe. Indeed, Victory Motorcycles® sponsors his drag racing efforts and he owns a thriving Victory® dealership in Arlesheim in Switzerland, just south of Basel. At Faak Am See in Austria earlier this year, Erbacher wowed Victory® fans with a live ring of his nitro-fuelled dragster just meters away from the crowd.


Today, Urs continues to compete in the Top Fuel class and still holds the European speed record of 514 km/hr in 4.74 seconds. He displays all of his winning trophies on the wall of his modern workshop in Switzerland.