Jeff Dixon Rode One at Daytona Bike Week – And Now He Owns One! 

Jeff Dixon arrived in Daytona on the first weekend of Daytona Bike Week as a shopper in the market for a new motorcycle. When he returned to Daytona on the second weekend of the rally, he was a Victory owner riding his new Cross Country Tour.

After taking Victory demo rides at Bike Week and comparing Victory motorcycles’ performance, comfort, storage and style to those traits on competitive models, he purchased a new Victory.

“I’m living proof of your tag line, ‘Ride One and You’ll Own One,’” he laughed while standing next to his new motorcycle at Victory Custom Row. Jeff purchased the bike from RideNow Powersports Concord, in Concord, N.C., where he lives.

“I loved the handling at speed, the cornering and maneuverability,” he said. “I’ve bought a lot of stuff in my life – cars, boats, hot rods, guns, houses – and this is the best purchase I ever made.”

Prior to Bike Week, Jeff – aka “Snake” – owned a 2007 Yamaha Warrior 1700. Trying to choose between Victory and Harley-Davidson touring motorcycles, he went back and forth between the brands’ demo sites to test-ride bikes at Daytona. The Cross Country Tour outperformed the competition and had the features he wanted, so it became his new motorcycle.

Jeff’s wife Tammy, a U.S. Air Force veteran, will be enjoying the incredible comfort of the heated Cross Country Tour passenger seat, which is complemented by a padded backrest and adjustable floorboards.

Jeff knows performance and quality. He used to work for a defense contractor, and for the past 15 years he has worked at Hendrick Motorsports, one of the most successful NASCAR racing operations of all time. He works in the chassis development department, currently focusing on bodywork for the new Gen 6 cars of four-time NASCAR champion Jeff Gordon.

A member of the Crossed Rifles Motorcycle Club, Jeff is now a Victory motorcycle rider and living proof that “Ride One and You’ll Own One.”


• Learn more about 2013 Victory touring motorcycles like the Cross Country Tour. •


Here’s Jeff’s Cross Country Tour demo ride photo from the Victory Daytona Bike Week rally page.


He also took a demo ride on the Cross Country so he could determine which motorcycle best suited his riding needs and his style.


Victory Marketing Manager Josh Fulkerson (right) showed Jeff the wealth of data available from his new Cross Country Tour’s Multi-Function Display instrumentation.


That’s the smile of a happy new Victory rider. Welcome, Snake!