Factory Tour

Victory motorcycle factory tours

Victory Final Assembly Facility

Spirit Lake, Iowa
1900 Hwy. 71
Spirit Lake, IA 51360
Phone: 712-336-3797

Walk-Ins are not available – please call to schedule an appointment for a tour
Tours are available to be scheduled ahead of time Wednesday-Friday on select weeks

This is where every Victory motorcycle has been built since No. 1 rolled off the line on July 4, 1998. You’ll see the Victory final assembly process from start to finish. It starts with a Freedom® engine being mounted on a carrier and ends with each bike tested on the road dyno before being crated for shipment.

  • No photo taking permitted
  • Please call ahead to confirm tour availability. Walk-ins are not available
  • No public tours until mid-August after the release of new model year bikes
  • Must be at least 12 years old to take a tour; visitors age 12-18 must be accompanied by adults
  • Bags such as backpacks and luggage are not allowed inside the facility
  • Low-heeled, closed-toed footwear required; no flip-flops
  • Shorts and T-shirts are permitted
  • Safety glasses are required and provided
Final Assembly Final Assembly

Polaris/Victory Product Development Center

Sorry, no tours and no public access to the Product Development Center, where the Victory models of tomorrow are being developed today in a highly secured facility.