Join us at the Buffalo Chip and share stories of the road with your fellow Victory riders for our annual Victory owners’ party at Sturgis. This party is exclusively for Victory riders.
Meet and Greet with Gunny before he leads the ride on August 9th.

Test ride a Victory at Sturgis, and have a picture to prove it! We’ll be taking ride photos all week long that you can download and share with friends. Click here to view your photos.

Chosen by the Victory fans! Pick up your Official 2012 Victory Sturgis T-Shirt at our new downtown display at 3rd and Lazelle Street.

Test ride a Victory in Sturgis and you could win a GoPro HERO HD video camera - giveaways daily. We'll also be taking ride photos all week long that you can download and share with friends. Powered by GoPro.

Check out our candid photos from Sturgis 2011.

Victory Motorcycles
Victory Facebook page
Victory Owners Party Registration
Buffalo Chip
Sturgis Rally Guidebook
Sturgis Chamber of Commerce
Sturgis.com

Location: NEW Downtown Display

Event
Time
Location
NEW Downtown Display
(3rd & Lazelle)
8/4-8/11
9:00-6:00 Daily
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Allstate Motorcycle Insurance
Game Station (win some swag)
8/4-8/11
9:00-6:00 Daily
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Official Victory Apparel
& Accessories for Purchase
8/4-8/11
9:00-6:00 Daily
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Free Daily Concerts By Michael Holt
and the Trophy 500's
8/4-8/11
Sat: NOON-5, Sun-Fri: 12-3
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
That Damn Sasquatch
8/5
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
Arlen, Cory, and Zach Ness
Autograph Sessions
8/5 & 8/8
1:00-3:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Blind Lion
8/6
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
The Living Deads
8/7
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
Tumbleweed Junction
8/8
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
R.Lee "The Gunny" Ermey
Autograph Session
8/9
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Playboy Playmates Ciara Price &
Raquel Pomplun Autograph Session
8/9
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Mad Dog Rockabilly Revue
8/9
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
Ness Family Reunion
(Presentation and Autographs)
8/10
2:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Mobile Directions
Tumbleweed Junction
8/10
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website
The Living Deads
8/11
4:00-6:00pm
3rd & Lazelle Street, Sturgis, SD 57785
MAP / Band Website

Location: Demo Site

Victory Demo Rides
(Hersruds Chevrolet Parking Lot)
8/4-8/11
9:00-5:00 Daily
Interstate 90, Sturgis, SD 57785
MAP / Mobile Directions

Location: Buffalo Chip

Registration
8/9
2:00pm-4:00pm
The Lodge at Deadwood
MAP / Mobile Directions
Escorted Ride
(Led by Gunny)
8/9
4:00pm-5:00pm
The Lodge at Deadwood
MAP / Mobile Directions
Reception
8/9
5:00pm-8:00pm
Destination Buffalo Chip
MAP / Mobile Directions

More Events To Come...

Dealer
Address
Website
Rice Victory
301 CAMBELL ST
RAPID CITY, SD 57701
LINK
Action Motorsports Inc.
1417 39TH AVE SE
MANDAN, ND 58554
LINK
Driven Powersports Inc.
1021 ENGLISH AVE
CASPER, WY 82601
LINK
Polaris Suzuki of Cheyenne
209 I-25 SERVICE ROAD
CHEYENNE, WY 82007
LINK