VICTORY MOTORCYCLES ROARED THROUGH THE 75th ANNIVERSARY OF DAYTONA BIKE WEEK
MINNEAPOLIS — March 16, 2016 — Victory Motorcycles® roared through a full schedule of events during the 75th Anniversary of Daytona Bike Week, March 5-12, with the excitement of the new Victory Octane, the setting of a world record, the launch of a forthcoming world record attempt, a packed and active display area and demo rides, stunt expositions, racing sponsorships, organized tours and much more.
Events started at Orlando World Dragway, where Victory Stunt Team rider Joe “Vertical” Dryden achieved a 2.23-mile Guinness World Record Burnout atop his Victory Octane. The feat was later celebrated at the famed Main Street Station, at a party hosted by Bryan Fuller from TV’s Naked Speed and featuring special guests Dryden and partner Tony Carbajal, Red Bull extreme athlete Aaron Colton announcing his new Victory Octane project series, and live music by Raw Adrenaline.
Main Street Station also served as the host site for Victory’s salute to the Iraq and Afghanistan Veterans of America (IAVA) foundation. Victory Motorcycles is in its third year as a strategic partner to IAVA, and has provided financial contributions and helped raise awareness for the organization by providing exhibit space at major motorcycle events such as Daytona Bike Week, the Sturgis Motorcycle Rally, and motorcycle shows from coast to coast.
Located at Daytona International Speedway, the Victory Motorcycles display area remained a bustling hive of activity all week on the heels of the recent unveiling of both the Victory Octane muscle bike and Magnum X-1 Stealth Edition bagger. Victory Motorcycles offered enthusiasts test rides on the full 2016 line-up of motorcycles – including the latest models – exhibited new accessories and apparel, showcased exciting expositions by the Victory Stunt Team of Carbajal & Vertical, and astounded attendees with the control skills of Victory Police Motorcycles demonstration team.
Later in the week, Swiss endurance rider Urs “Grizzly” Pedraita rode a lap of the Daytona International Speedway track to kick off his own Guinness World Record. Always a major Bike Week event, the Victory Owners Ride this year incorporated Grizzly’s world record start. Hosted by Volusia Motorsports, the event culminated in more than 200 Victory owners gathering at Daytona International Speedway to ride one lap of the Daytona 200 road course and escort Grizzly out of town for the first part of his journey of circumnavigating six continents in less than 100 days aboard his Victory Cross Country Tour.
Ending the anniversary of Daytona Bike Week festivities, Victory Motorcycles served as the presenting sponsor of the 75th running of the Daytona 200 at Daytona International Speedway – the crown jewel of Daytona Bike Week and America’s most historic motorcycle race. As part of the sponsorship, the new Victory Octane, the ultimate musclebike with the heart of a racer, fulfilled pace bike duties by leading the field of 600cc sportbikes off the grid for pre-race warm-up laps and during caution periods.
“Victory Motorcycles came to Daytona Beach with a mission to ignite the American motorcycle scene,” said Alex Hultgren, Marketing Director for Victory Motorcycles. “We had great success with the Victory Octane by not only setting a World Record right out of the gate, but by hosting thousands of demo rides for visitors who came to the Victory display. The kickoff for the newest era for Victory Motorcycles was a success by any measure.”
Victory Motorcycles designs, engineers, manufactures and markets a full line of cruisers, baggers and touring motorcycles. Every Victory model delivers industry-leading performance, comfort, style, storage and reliability. The first Victory was produced on the Fourth of July, 1998, in Spirit Lake, Iowa, where every Victory motorcycle continues to be produced today. Information about Victory motorcycles, apparel and accessories is available at www.victorymotorcycles.com and on Facebook at facebook.com/VictoryMotorcycles
ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; VICTORY® and INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence in adjacent markets globally with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com